Brand Management, Communications and Marketing Mix

Rebranding for success: merging Com Hem and Tele2

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. Plus, enable us to focus on our goals across our communication and message.

Marketing Mix

Marketing Mix Advertising Advertisers Communications

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

&# where they identify social media as presenting an “emerging crisis of brand identity&#. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. Related Posts: Why Do You Tweet?

Branding

Branding Telemarketing Marketing Mix Customer loyalty

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Here are some great tips on how to create a successful tweet chat. Would you participate in a tweet chat that was hosted / sponsored by a brand? What do you think?

Telemarketing

Telemarketing Marketing Mix B2C Inbound Marketing

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

In 5 Benefits of Augmented Reality Marketing , Alex Smith from Punch Communications argues that the possibility and benefits of augmented reality are rolling around on the minds of marketing heads.

Telemarketing

Telemarketing Customer loyalty Marketing Marketers

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing

Balancing generalists and specialists: An essential strategy for marketing success

Martech

AUGUST 14, 2023

Fragmentation and focus: The unstoppable wave of marketing specialization Like many other sectors, marketing has seen a marked increase in specialization, driven largely by rapid technological advancements. They stress the need for effective communication strategies to bridge gaps between specialized areas.

CMO

CMO Marketing Marketers Marketing Mix

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

MAY 17, 2010

Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. One more tip for managers: get a candy jar! Enact programs to address the biggest areas of dissatisfaction for employees.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

MAY 17, 2010

Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. Communicate progress against key actions on a regular basis. One more tip for managers: get a candy jar! Enact programs to address the biggest areas of dissatisfaction for employees.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Why Marketing is the Engine of the Company Marketing Owns the Pipeline Marketing Owns the Innovation Agenda Marketing Owns the Information The 5 B2B Marketing Imperatives: Communicate your understanding and perspective of your customer’s problems Expose your beliefs about how to solve them Provide evidence for how you can solve them Demonstrate (..)

Telemarketing

Telemarketing eBook Inbound Marketing Customer loyalty

The 7 Burning B2B Social Media Questions

Marketing Insider Group

JUNE 7, 2010

It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

JULY 29, 2010

But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand. So what is “personal branding?”

Branding

Branding Social Media Marketing Telemarketing Inbound Marketing

The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).

Marketing Strategy

Marketing Strategy Telemarketing Customer loyalty Marketing

The Objectives for the B2B Marketing Insider blog

Marketing Insider Group

MAY 5, 2010

And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm).

Marketing Strategy

Marketing Strategy Telemarketing Customer loyalty Marketing

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. Join the live discussion on Twitter using # BlogWell.

Marketing Mix

Marketing Mix Telemarketing Customer loyalty Inbound Marketing

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Telemarketing

Telemarketing B2C Customer loyalty Marketing Mix

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Major tradeshows, online events, product announcements and other major communications. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events.

Marketing Plan

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

JUNE 4, 2010

The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. While Daniel is focused on monitoring, I fundamentally agree with him that this is an opportunity to achieve the promise of integrated marketing and communications. In the end, I think Frank got it just right.

PR

PR Telemarketing Marketing Mix Inbound Marketing

Marketing Pro Pulse

Rebranding for success: merging Com Hem and Tele2

Social Media and The Brand

Webinars

Trending Sources

10 Reasons Why Mobile is Hot!

Webinars

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Predictions For 2011

Balancing generalists and specialists: An essential strategy for marketing success

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

The #1 Way to Improve Customer Loyalty and Satisfaction

A B2B Marketing Manifesto?

The 7 Burning B2B Social Media Questions

Why Do You Tweet? Social Media And Your Personal Brand

The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Whatever Happened to Marketing Strategy?

The Objectives for the B2B Marketing Insider blog

Whatever Happened to Marketing Strategy?

Report: Blogs Are An Important Part Of The Marketing Mix

Top Takeaways From Blogwell Philly 2010

How To Focus On Your Marketing Plan

Why Social Media Will Help Us All Get Along (Better) | B2B.

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