Rock Content

FEBRUARY 5, 2021

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords? How important are branded keywords?

Content Marketing 122

Content Marketing Branding User-Generated Marketers 122

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Adobe Experience Cloud Blog

AUGUST 4, 2016

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. Whether or not that’s your brand depends on the quality of your content.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? You can transition to product marketing after gaining marketing experience, even if your experience is in digital or content marketing. So, it’s important your PMM has done their research.

Product Marketing 106

Product Marketing Product Management Marketers 106

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly.

CMO 127

CMO Traditional Marketing Communications Marketers 127

Rock Content

MAY 14, 2023

Plagiarism in Content Marketing Plagiarism is a bad look any way you slice it and can add up to consequences for anyone involved in it. But content marketers need to be especially careful. The following are some ways any form of plagiarism can hurt a brand or a content agency.

Content Marketing 98

Content Marketing Marketers Marketing SEO 98

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Hubspot Marketing

APRIL 12, 2019

Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team achieve your goals. Content Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Hubspot Marketing

APRIL 28, 2020

Below, you'll find everything you need to know about content managers, from what they do to how to become one. What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Let's take a look.

Management 145

Management Copywriting SEO Communications 145

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Non-Profit Marketers Marketing 145

Marketing Insider Group

JANUARY 27, 2014

We’ve heard a lot of talk about how brands need to act like publishers. We’ve seen major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. appeared first on B2B Marketing Insider. Content Marketing'

PR 111

PR Promotion Traditional Marketing Advertising 111

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Lack of results analysis.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Martech

MAY 23, 2024

Brand management. Kawalsky explained: “Managing brand IP and creating a clear visual identity is essential, and we wanted to make it easy for organizations to set design approval requirements, or limit teams to only use content that’s ready for commercial use.

User-Generated 115

User-Generated Finance Brand Management Management 115

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 109

Whitepaper Pharmaceutical Marketers Marketing 109

Marketing Insider Group

JANUARY 6, 2020

Attendees visit from all over North America and the world to learn from the world’s most successful cult brands with learning sessions and intimate “Inner Sanctums” designed to celebrate every aspect of building a passionate brand and cult following. B2B Marketing Exchange. Social Media Marketing World. Brand Manage Camp.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Hootsuite

JANUARY 10, 2024

Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. It’s become the default name for “AI content creation.” This tool excels in providing comprehensive backlinking strategies and creating outlines for blog post content.

Price 129

Price User-Generated Copywriting Marketers 129

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow!

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Marketing Insider Group

JULY 27, 2010

The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout? However, they are quite pricey.

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

JUNE 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing (..)

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. There is so much noise out there and figuring out tips really work.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Sprout Social

JUNE 20, 2023

Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand. Important: brand building is an ongoing, long-term process. Likewise, creating ongoing resources and content can supplement the market channels you adopt.

Branding 125

Branding B2C Thought Leadership Promotion 125

Marketing Insider Group

JULY 13, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

OCTOBER 13, 2020

While you may have a deep understanding of your business and audience, maintaining a full marketing strategy takes a team. Sophisticated marketing teams often employ a chief marketing officer , brand managers, digital strategists, and more to develop engaging marketing campaigns.

Digital Marketing 126

Digital Marketing Marketers Marketing Marketing Strategy 126

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

DECEMBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 7, 2010 1 Subscribe The Future of B2B Marketing: It’s Social Share The Future's So Bright I received a question (..)

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

DECEMBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 14, 2010 1 Subscribe Whatever Happened To The Business Case Share There is a graveyard of good ideas in the corporate world. (..)

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI.

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Rock Content

NOVEMBER 6, 2023

That is a time that most marketing professionals and brand managers can use in other ways. WriterAccess is your one-stop shop for all things content marketing. You’ll find them all in one place, from content topic generation to keywords to writing talent.

SEO 93

SEO Brand Management Branding Content Marketing 93

Marketing Insider Group

JUNE 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile (..)

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88