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How to Choose the Best Digital Marketing Agency

Marketing Insider Group

This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market. Here’s how: 1.

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Overcoming B2B Marketing Challenges with Content Marketing

Calvyn Lee Blog

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. It makes them fall in love with your brand. And content marketing provides exceptional leverage.

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? Oakley suggested that the easiest way to get into product marketing is by completing a Bachelor's degree program. “To So, it’s important your PMM has done their research. You’ll build analytical and communication skills along the way.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. The uniform brand presence a la Apple can help you generate more revenue.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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What Are Branded Keywords And Why They Are So Important for Content Marketing?

Rock Content

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords? How important are branded keywords?

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.