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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. So, it’s important your PMM has done their research.

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Global Content Strategy: a Complete Guide in Creating Content Without Borders 

Scoop.it!

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand. Important: brand building is an ongoing, long-term process. Either way, doing so starts with defining your brand voice and values.

Branding 127
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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

Who it’s best for: Content creators, small teams, businesses just beginning their social media journeys AI tools for content marketing 3. It’s become the default name for “AI content creation.” This tool excels in providing comprehensive backlinking strategies and creating outlines for blog post content.

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Content Distribution Strategy: Because Even Your Words Need a Good Road Trip

Rock Content

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.