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The uniform brand presence a la Apple can help you generate more revenue. Brandmanagement tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly.
It’s that time of year for creating your marketingplan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketingplanning tool called MarkPlan and recently held a series of workshops on marketingplanning.
If we pay close attention to avoid the common mistakes, contentmarketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.
Wikipedia defines “ ContentMarketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Contentmarketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.
Too often, budgets and marketingplans are simply based on last year (minus some standard percent). So as you finalize your marketingplans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your MarketingPlan Whatever Happened to Marketing Strategy?
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While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketingplans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing (..)
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In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketingplanning. Share: Read more from Strategy marketingplan Click here to cancel reply.
The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B ContentMarketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!
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Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.
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So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?
When you accept that social media is more than “just another marketing channel” you can begin to see what you get when you combine “interruption” and “distraction.” Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 1, 2010 12 Subscribe Confessions Of A B2B Marketer Share Just in case you are wondering, I am not going to start spilling (..)
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He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI.
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Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B ContentMarketing Why Do You Tweet? Even this small investment can go a long way to improving company profits.
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Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. ContentMarketing. Media Planning. BrandMarketing. Marketing Operations. ContentMarketing.
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Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B ContentMarketing Why Do You Tweet? Even this small investment can go a long way to improving company profits.
In the past I spoke about The 4 Most Common Mistakes in B2B ContentMarketing and described the importance of understanding and analyzing keywords. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
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But, before you kill “outbound marketing” in your budget, marketingplan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business. Does it do that? Why waste the opportunity?
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
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Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 1, 2010 2 Subscribe 8 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social (..)
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Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , ContentMarketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.
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