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10 Blogs to Bookmark: Content Marketing Edition

Adobe Experience Cloud Blog

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Areas of Expertise : Branding, storytelling. Content Marketing Association. Content Marketing Association. Areas of Expertise : Publishing, content marketing.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

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Overcoming B2B Marketing Challenges with Content Marketing

Calvyn Lee Blog

We were able to accomplish all of this through content marketing. For me, effective content marketing means extracting the knowledge, expertise and experience from the minds of your team. It makes them fall in love with your brand. And content marketing provides exceptional leverage. Think again!

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand. Important: brand building is an ongoing, long-term process. Likewise, creating ongoing resources and content can supplement the market channels you adopt.

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

An experiential marketer is in charge of creating and executing on the strategy for a client's live, interactive marketing campaigns or in-person events. The primary purpose is to experience a brand in a tangible, offline way, but you'll still want an online dialogue around it. These campaigns can take an integrated approach.