Remove Brand Management Remove Customer loyalty Remove Digital Trends
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course. Key metrics you can track might include: Brand reputation.

Customer 101
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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. The role of the CMO is changing, and it’s no longer all about advertising and brand management. Customer loyalty.

Customer 111