Brand Management Customer loyalty Fashion 
Marketing Insider Group
JUNE 29, 2010
And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Marketing Insider Group
MAY 3, 2010
I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. But these are still people. But B2B Marketing is complex with a need to appeal to both emotion and intellect.
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Marketing Insider Group
MAY 3, 2010
I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. But these are still people. But B2B Marketing is complex with a need to appeal to both emotion and intellect.
Marketing Insider Group
AUGUST 10, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.
Marketing Insider Group
AUGUST 10, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.
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