Remove Brand Management Remove Customer loyalty Remove Manufacturing
article thumbnail

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets. Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. All of them share in some level of the main pain points you will uncover in your customer surveys.

article thumbnail

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Demonstrating a commitment to sustainable sourcing, low-impact manufacturing, and producing recyclable products is a key part of the culture of many organizations. If you’re throwing in a token recycling program and touting your products as being “green” just to try and win more customers, they’ll see through you in an instant.

Customer 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Demonstrating a commitment to sustainable sourcing, low-impact manufacturing, and producing recyclable products is a key part of the culture of many organizations. If you’re throwing in a token recycling program and touting your products as being “green” just to try and win more customers, they’ll see through you in an instant.

Customer 111
article thumbnail

How To Align Marketing With Sales

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In turn, manufacturing would send it back to sales, then sales would try to sell it to a customer who probably didn’t want it in the first place.&#