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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

The role of the CMO is changing, and it’s no longer all about advertising and brand management. However, it’s still critical to demonstrate how marketing investment drives profitable business growth. When it comes to speaking to directors and other non-marketing co-workers, remember that they don’t speak your language.

Customer 111
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

The role of the CMO is changing, and it’s no longer all about advertising and brand management. However, it’s still critical to demonstrate how marketing investment drives profitable business growth. When it comes to speaking to directors and other non-marketing co-workers, remember that they don’t speak your language.