Brand Management Customer loyalty Thought Leadership 
Marketing Insider Group
JUNE 18, 2010
Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Follow these 6 Content Marketing Tips That Drive Leads.
Marketing Insider Group
JULY 27, 2010
Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
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Marketing Insider Group
MAY 18, 2010
For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).
Marketing Insider Group
JUNE 2, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I completely agree there is tremendous value in providing content such as news, opinion and thought leadership when there is no obvious or throbbing need.
Marketing Insider Group
NOVEMBER 1, 2010
Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thought leadership you can present. Amplify good news.
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