Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Executives Realize SEO Impacts Brand Reputation.

Management 145

Management Content Marketing SEO Marketers 145

Martech

AUGUST 8, 2024

When it comes to outstanding customer experiences, face-to-face personalization works like magic. Today they are fueled to deliver hyper-personalized, relevant customer messages and experiences at the speed of a consumer’s interaction with the brand. They take you by the hand, show you all the options, and – voilà!

Shoppers 119

Shoppers Shipping Retail Communications 119

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. Inform and educate potential customers.

CMO 121

CMO Traditional Marketing Communications Marketers 121

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. This solution also shines in other industries.

Branding 98

Branding Manufacturing Management Retail 98

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 141

Management Law Manufacturing Price 141

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 145

Management Copywriting SEO Communications 145

Hubspot Marketing

AUGUST 19, 2024

By turning away from flawless road maps and exceptional internal comms, and toward innovating based on customer feedback every two weeks. His two-pizza teams consist of product managers, designers, tech leads, and engineers. Zone in on your first happy customers, figure out what they like — and keep doing it.”

Brand Management 97

Brand Management Video Marketing Product Management 97

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Respond to customer messages and resolve disputes. Offer purchase protection.

Management 134

Management Shipping Health eCommerce 134

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership User-Generated 110

Sprout Social

SEPTEMBER 26, 2024

Do you want to improve customer service by responding to questions, concerns or complaints faster? Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews? This feature helps protect your audience and brand image from spam or insensitive content. Want to increase productivity?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Buffer Marketing

AUGUST 13, 2024

Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. The platform excels in offering deep insights and fraud detection, making it a trusted choice for brands focused on authenticity and ROI. But with so many options available, how do you choose?

Influencer Marketing 111

Influencer Marketing Branding Affiliate Marketing Fashion 111

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Those prices were quietly changed earlier this year for new customers, but now the company is changing the price for customers who’d previously paid a lower price. Processing.

Price 114

Price Management Brand Management Communications 114

Sprout Social

MAY 10, 2023

Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important because they’re your biggest brand advocates. Selecting the right software for your brand is just one puzzle piece to your online review management strategy.

Management 127

Management CRM Analytics Customer 127

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Review analysis guides you toward the things that strengthen and weaken your brand image. What is review analysis?

Branding 145

Branding Customer Key Performance Indicator Fashion 145

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul.

Transform 52

Transform Management Branding CRM 52

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. However, the costs can multiply when scaling up.

Price 83

Price Non-Profit Analytics User-Generated 83

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Google is your brand manager now. Start protecting your brand on your terms. ChatGPT is your PR intern.

Branding 97

Branding PR CMO Brand Management 97

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”

Management 145

Management PR User-Generated Advertising 145

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. Two of the central components of the sonic identity are: the brand melody and the shorter “sonic logo.”

Customer 128

Customer Customer Journey Communications Brand Management 128

SocialPilot

DECEMBER 15, 2024

If youre exploring Metricools pricing, chances are youre weighing its value against your social media management needs. Whether youre running a small business, managing multiple clients, or just looking for a tool to simplify content scheduling and analytics, understanding what youre paying for is a smart move.

Price 74

Price Non-Profit Analytics Brand Management 74

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 103

Management Key Performance Indicator Marketers Marketing 103

Neil Patel

SEPTEMBER 27, 2020

Is reputation management important? With reputation management, businesses can increase their revenue consistently over time. Reputation management has changed; the industry has grown into a large and sophisticated service. Review management requires a consistent amount of work. Most businesses need help, though.

Management 115

Management Advertising Advertisers Brand Management 115

Sprout Social

SEPTEMBER 15, 2016

According to our latest Sprout Social data report , nearly 35% of individuals prefer social media as their channel-of-choice for customer service, surpassing both phone and email. And yet, the average response time on social for most brands is still well above what individuals consider to be a reasonable wait time.

Customer 110

Customer Brand Management Management Communications 110

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can boost your brand visibility, increase revenue, and build customer trust.

Management 123

Management Analytics User-Generated Communications 123

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Management 111

Management Transform Whitepaper Retail 111

Martech

MARCH 29, 2022

Good morning, Marketer, may all your customers be loyal. You can never know your customer too well.” Get to know your customer better. Which reminds me of what a garbage bag brand manager told me: “Don’t overthink it. Constantine von Hoffman, Managing Editor.

Customer 98

Customer CMO CRM Brand Management 98

Digital Marketer

DECEMBER 21, 2023

If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else you can imagine. Plus, we’re able to target potential customers who have already expressed interest in our industry.

Management 95

Management Branding Social Media Marketing Place 95

Martech

APRIL 4, 2025

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. While it was more of a customer experience (CX) issue than a pure marketing one, the implications for martech were undeniable.

Communications 80

Communications Customer Journey Succession Management Customer 80

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. The plan has features that allow individuals to manage only one social set, including Instagram, Facebook, X, Pinterest, TikTok, LinkedIn, and YouTube profiles. Verified Management User That it is no longer 30 posts a month. Many users cite Later as expensive.

Price 75

Price Non-Profit Analytics User-Generated 75

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. 4) The Disconnected Customer Many people, especially those under the age of 25, experience their entire media world by themselves through earbuds. Here’s what’s going on in the world from my perspective.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience. Marketing isn’t sales. Quick Takeaways.

Customer 111

Customer CMO Customer Journey Marketers 111

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece? This is not my idea.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Martech

MAY 23, 2024

Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Enterprise customers can increase seats with scalable cloud storage and create multiple teams, each with their own controls. Brand management. Image: Canva.

User-Generated 122

User-Generated Finance Brand Management Management 122