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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

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Agile SEO: A playbook for online brand management

Search Engine Land

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. Here’s how. Let’s break it down.

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How to Choose the Best Digital Marketing Agency

Marketing Insider Group

This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market. Here’s how: 1.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers. Position-less Marketers go beyond typically siloed functions, such as brand manager, content creator, and digital marketer.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.

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The 5 Best Reputation Management Companies of 2020

Neil Patel

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. The uniform brand presence a la Apple can help you generate more revenue.

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