Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Rock Content

MARCH 25, 2020

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Digital Marketing content trends.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

PR 145

PR Non-Profit Marketers Marketing 145

Hubspot Marketing

APRIL 12, 2019

There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? The following marketing quotes are universal — meaning, no matter the type of marketing you do or the type of business you work for, they’re here to help guide you and your team towards success. Let’s dive in.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance B2C Marketers 130

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. It makes them fall in love with your brand.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 130

Price User-Generated Copywriting Marketers 130

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Too many marketers and business executives still question the value of social media (mostly in private).

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. Understood?

Branding 107

Branding Key Performance Indicator Customer Journey Marketing Mix 107

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive. .

CMO 98

CMO Marketers Marketing Marketing Mix 98

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Market to them and never forget that even in B2B, human beings still make the decisions. Instead create personas of people that buy your solutions or products.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 105

Social Media Marketing Transform Marketers Marketing 105

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Hubspot Marketing

JUNE 28, 2023

Best for: Data analysts, business analysts, and marketing professionals. Project Management Proficiency in project management software such as Asana, Trello, and Jira can effectively showcase your ability to manage tasks, timelines, and resources. Best for: Graphic designers, web designers, and marketing professionals.

CRM 119

CRM Digital Marketing Management User-Generated 119

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? We need to be speed racers.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 98

Social Media Marketing Transform Marketers Marketing 98

Rock Content

FEBRUARY 5, 2021

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords? How important are branded keywords?

Content Marketing 122

Content Marketing Branding User-Generated Marketers 122

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Martech

MARCH 29, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketer, may all your customers be loyal. Stengel’s dictum may feel odd to marketers who have information coming at them out of a firehose. Get to know your customer better.

Customer 98

Customer CMO CRM Brand Management 98

Hubspot Marketing

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Brand Salience Model. Familiarity is important.

Branding 145

Branding Communications Promotion Brand Management 145

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketers 79

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer 111

Customer CMO Customer Journey Marketers 111

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals. Short form social engagement by Ricola.

Advertising 98

Advertising Advertisers Communications Marketers 98

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. First is “ Marketing Can Do Better &# by Umair Haque.

Telemarketing 74

Telemarketing Outbound Marketing B2C Customer loyalty 74

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Martech

MARCH 14, 2022

Get the daily newsletter digital marketers rely on. It was caught by a team of researchers not a brand manager, agency or, most importantly, an ad verification guarantor. Processing.Please wait. In addition to USA Today, Gannett owns news properties in 46 U.S. But the issue it brings up is much larger.

Advertising 101

Advertising Advertisers Brand Management Place 101

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. It starts with reaching across functional areas.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81