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Agile SEO: A playbook for online brand management

Search Engine Land

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Here’s how.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Experiential and event marketing. PR and earned media.

CMO 125
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As digital marketing channels have grown, the share of voice definition has since evolved to include online visibility as a whole. It now encompasses various elements of digital marketing and advertising. Understanding the answers to these questions will help you identify opportunities to improve and set your brand apart.

PR 145
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Digital Marketing trends: what you need to know in 2020

Rock Content

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Digital Marketing content trends.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Price: Starting from $96.39

Price 136
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Just because someone has seen your post doesn’t mean they care for your brand or products.

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The Best Marketing Conferences of 2020

Marketing Insider Group

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Forward Marketing Summit Sydney. Brighton SEO Marketing Event. Digitalsummit.com.