Brand Management, Direct Marketing and Manufacturing

The Next Era of Marketing: Hear from Seth Godin

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. But the new kid at school isn’t a brand manager. For 100 years mass marketing sat right next to mass manufacturing.

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The Next Era of Marketing: Hear from Seth Godin

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