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A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.
Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.
as Vice-President of DirectMarketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the DirectMarketing Hall of Fame, one of three chosen for this honor. But the new kid at school isn’t a brandmanager. Engagement Marketing b2b Consumer' He was hired by Yahoo!
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