Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Too many marketers and business executives still question the value of social media (mostly in private).

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Adobe Experience Cloud Blog

DECEMBER 9, 2014

As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace.

CMO 134

CMO Manufacturing Transform Marketers 134

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Market to them and never forget that even in B2B, human beings still make the decisions. Instead create personas of people that buy your solutions or products.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

CRM 103

CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

AUGUST 12, 2010

So marketing sends more. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? We need to be speed racers.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketers 79

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 74

Telemarketing eBook Inbound Marketing Customer loyalty 74

Hubspot Marketing

JUNE 28, 2023

Best for: Data analysts, business analysts, and marketing professionals. Project Management Proficiency in project management software such as Asana, Trello, and Jira can effectively showcase your ability to manage tasks, timelines, and resources. Best for: Graphic designers, web designers, and marketing professionals.

CRM 118

CRM Digital Marketing Management User-Generated 118

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? This one has a puzzling contradiction (see #3).

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketers 76

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? This one has a puzzling contradiction (see #3).

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Who doesn’t accept this as fact?

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences. What do you think?

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 108

Transform CMO User-Generated Management 108

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Who doesn’t accept this as fact?

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 81

Traditional Marketing Copywriting Marketers Marketing 81

Litmus

SEPTEMBER 27, 2021

It’s a checklist for deliverability success and the safeguarding of future email marketing revenue. That’s because marketers who describe their email programs as successful are more likely than less successful programs to use each of those tools and tactics. See how brands manage deliverability (and other analytics).

Analytics 116

Analytics Management Email Marketing Branding 116

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. We all have a brand and need to channel our inner Brian Solis. I am in Marketing so, yes, this is my ego objective. The question is whether we are actively participating in it online. Who cares?

Telemarketing 65

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 65

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Marketers 75

Marketers Marketing Traditional Marketing Copywriting 75

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Email is a proven and somewhat traditional technique for getting the word out. It also allows the marketer to track who is responding. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Thanks for emphasizing the point!

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Augmented Reality For B2B Marketing in 2011?"

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

Marketing Insider Group

JULY 27, 2010

You can spend money trying to match your email addresses to external databases but the results may not be as good as you hope. Many B2B Marketers just stop here and give up. Or they go into the company database where they receive the annual email from the CEO or an invitation to your company-sponsored conference.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Rock Content

MARCH 25, 2020

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Sales are often one of the biggest concerns of the marketing department.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Augmented Reality For B2B Marketing in 2011?"

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Vertical Response

FEBRUARY 27, 2023

As marketers, we know that creating good content is important to engage our audience and get more sales. Using tools that use AI, marketers can save time and resources while still making good content that their audience likes. Here are ten of the best IA tools for making content for marketing: 1.Copy.ai:

Marketers 59

Marketers Marketing Brand Management Management 59

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. We all have a brand and need to channel our inner Brian Solis. I am in Marketing so, yes, this is my ego objective. The question is whether we are actively participating in it online. Who cares?

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 61