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Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brandmanagement and customer segmentation. For this prompt, try selecting t he email expert persona.
For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thoughtleadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).
Include thoughtleadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. But they miss out on all those highly targeted offers.
Likewise, creating ongoing resources and content can supplement the market channels you adopt. Here’s a snapshot of the places you can build a brand and promote your content: Social media Emailmarketing Content marketing (blog posts) Employee advocacy Webinars and video marketing Events Podcasting The catch?
Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thoughtleadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.
I completely agree there is tremendous value in providing content such as news, opinion and thoughtleadership when there is no obvious or throbbing need. You are then well placed when they do have a problem and need a solution. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.
But the new kid at school isn’t a brandmanager. Seth Godin: When I invented emailmarketing in 1990, I went to every big company you can think of and tried to sell them on what we had built. Engagement Marketing b2b Consumer' We can make a list of 1,000 ways the people at school are finding things out.
More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. As the former VP Marketing at Unbounce , Georgiana is serious about awesome marketing. Displaying thoughtleadership Be the expert everyone looks up to. You could use the “P.S.”
Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thoughtleadership you can present. Amplify good news.
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