Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. For this prompt, try selecting t he email expert persona.

Whitepaper 111

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 111

Sprout Social

JUNE 20, 2023

Likewise, creating ongoing resources and content can supplement the market channels you adopt. Here’s a snapshot of the places you can build a brand and promote your content: Social media Email marketing Content marketing (blog posts) Employee advocacy Webinars and video marketing Events Podcasting The catch?

Branding 134

Branding B2C Promotion Thought Leadership 134

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. But they miss out on all those highly targeted offers.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

JUNE 2, 2010

I completely agree there is tremendous value in providing content such as news, opinion and thought leadership when there is no obvious or throbbing need. You are then well placed when they do have a problem and need a solution. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.

Content Marketing 92

Content Marketing Manufacturing Inbound Marketing Telemarketing 92

Adobe Experience Cloud Blog

DECEMBER 9, 2014

But the new kid at school isn’t a brand manager. Seth Godin: When I invented email marketing in 1990, I went to every big company you can think of and tried to sell them on what we had built. Engagement Marketing b2b Consumer' We can make a list of 1,000 ways the people at school are finding things out.

CMO 134

CMO Manufacturing Transform Marketers 134