article thumbnail

Facebook monitoring made easy: A guide for social marketers

Sprout Social

An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Awario Awario is a brand management platform that tracks conversations across social media, news, blogs, videos, forums and reviews.

Analytics 100
article thumbnail

Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Also, a global brand strategy strengthens identity. Complex, isn’t it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Your Multi-Product (or Multi-Division) Brand

Adobe Experience Cloud Blog

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134
article thumbnail

Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. It is arguably the basis upon which modern brand management was founded. Still other brands achieve differentiation through the way they go about their business—the “how.” That’s a significant difference.

Branding 134
article thumbnail

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Failing to invest sufficient time and effort – In order to build relationships it takes a considerable amount of time and energy to maintain your Social Media presence. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

article thumbnail

Finding The Time To Tweet or Blog?

Marketing Insider Group

So even so I don´t like it to much, I will give more energy to facebook and twitter. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. How ever I try to get more connections on the international market. Or what is your experience to start with? Harald Michael Brenner Dec 11 2010 Hello Harald.

B2C 107
article thumbnail

67 Innovations To Help You Get Inspired

Marketing Insider Group

Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54. The feature will be available globally on the 2012 Ford Focus. #45.

Energy 74