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In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international brandingmanagement can’t solve. This strategy may also be called globalbranding or international branding.
There was lots to cover, from content generation in the era of AI to brandmanagement to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.
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