Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. This strategy may also be called global branding or international branding.

Brand Management 78

Brand Management Branding Management Logistics 78

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.

CMO 52

CMO Law Advertising Advertisers 52