Remove Brand Management Remove Inbound Marketing Remove Thought Leadership
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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Follow these 6 Content Marketing Tips That Drive Leads. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

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How to Nurture The Great Unknown Leads

Marketing Insider Group

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Make sure you cover each buying stage.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Now you can begin implementing these simple steps: Listen: drive insights across your organization and identify the key themes, topics, tones and influencers in your marketplace Respond: identify what kind of conversations you want to take part in and what kind of thought leadership you can present. Amplify good news.