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Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

A good rule of thumb in branding is that if you can paste your logo on top of someone else’s marketing piece, you don’t have a unique brand to claim. The rule of thumb you should follow is that if it is a template, and you can afford it, it isn’t that special anymore. Why waste the opportunity? Choose quality over quantity.