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But be careful, Sima says , especially for newbies who she advises “to remember the law of diminishing returns. To adjust the changing habits, we B2B marketers are going to need to adjust our tactics to reflect the current online media consumption habits. You can lose days online if you’re not careful.”
Mom laws: use your manners and common sense. What is your social persona? I am targeting B2B marketers with tips and advice from an insider point of view. You can be anyone - from a soccer coach to an executive leadership coach. Be nice and say thank you. Related Posts: Finding The Time To Tweet or Blog?
“Disclosure is the law.&# To those who are still facing this dilemma, I invite you to read my previous post on gaining Executive Buy-in for Social Media and how to respond to common social media questions.
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