article thumbnail

Global Branding: What it is And How to do Global Brand Management

Rock Content

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Also, a global brand strategy strengthens identity. Complex, isn’t it?

article thumbnail

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Social media manager. Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. For this campaign we wanted to target the shipper segment and those individuals working in supply chain and logistics positions at brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All You Need To Know About Website Localization

Rock Content

Many brand managers and digital marketers are concerned that the task will be over their heads, but the good news is that it’s easier than it sounds. This means adequately analyzing the logistics of how consumers in your target location like to shop, as well as the suitability of your marketing content.

article thumbnail

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

A good rule of thumb in branding is that if you can paste your logo on top of someone else’s marketing piece, you don’t have a unique brand to claim. Why waste the opportunity? Choose quality over quantity.

article thumbnail

Netrush’s Joce Macdonald on the three priorities of successful ecommerce brands

Econsultancy

Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics. My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com.

article thumbnail

How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Brand Management Brand management skills can demonstrate your ability to develop and manage an identity that differentiates your company from others. Brand identity is how companies set themselves apart from competitors, so they must continue to deliver on-brand messages to their customer base.

CRM 116
article thumbnail

The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Management. The following degree programs can lead to a career in marketing: Marketing. Psychology.

PR 140