Rock Content

APRIL 18, 2023

Many brand managers and digital marketers are concerned that the task will be over their heads, but the good news is that it’s easier than it sounds. Do plenty of market research You can’t connect with and sell to markets you know nothing about, so it’s essential to do your homework on the target regions.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Sprout Social

JUNE 20, 2023

Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself. For example, Sprout Social offers an all-in-one social media management platform. This speaks to the value of a social media management solution like Sprout.

Branding 128

Branding B2C Thought Leadership Promotion 128

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? As you can see, most respondents value creativity and craft.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Marketing Insider Group

MAY 18, 2010

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion. Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Duct Tape Marketing

MAY 16, 2014

The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Easier said than done, though.

Outbound Marketing 78

Outbound Marketing Marketing Marketers CMO 78

Duct Tape Marketing

JULY 20, 2016

Susan and I talk about market research and the strategies associated with segmentation. Having more than 25 years in product and brand management, market research, and strategic planning, Susan has developed a passion for helping companies identify their ideal audience. .”

Market Research 53

Market Research Market Segmentation Brand Management Communications 53

Rock Content

FEBRUARY 12, 2024

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

Hubspot Marketing

JUNE 6, 2023

An experiential marketer's role is similar to a brand ambassador, event planner, or brand manager, and typically involves the following duties: Brainstorm innovative experiential marketing campaigns to increase brand awareness, interact with the public, and create positive brand perception Perform market research to understand what types of experiential (..)

User-Generated 145

User-Generated Marketing Marketers Branding 145

Exposure Ninja

AUGUST 21, 2023

Still, there are many courses on the platform, some marketing-related and others more career focused, such as Land Your Next Job and Intro to Digital Wellbeing. These courses focus on copyright, asset monetisation and navigating YouTube as a musician, so they may only be relevant to some marketers.

Digital Marketing 52

Digital Marketing Marketing Marketers CRM 52

Rock Content

APRIL 22, 2023

For example, you can market LinkedIn sponsored content to your existing followers via your standard feed. However, it can also be distributed to a larger audience through the platform’s campaign manager. Adding sponsored content to a digital marketing strategy carries many benefits for a brand manager or business owner.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Martech

MARCH 15, 2022

So, I have been fortunate enough to work with some of the biggest brand managers out there. In total, I have $25 billion in media spending behind my life’s work, so I want to share what I’ve learned from my “traditional” days of branding as well as now in the current age of branding. Target market research.

Branding 145

Branding Transform Customer Acquisition Customer 145

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). To create your integrated market research process, you must first define the goals you want to support.

Market Research 122

Market Research Transform User-Generated Marketing 122