Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Management 145

Management Content Marketing SEO Marketers 145

Martech

AUGUST 8, 2024

The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. Enable the Position-Less Marketer. Automate high-performing campaigns. Personalize experiences at scale.

Shoppers 116

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Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Product marketing offers a perfect example.

Management 145

Management PR User-Generated Advertisers 145

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 129

Branding Communications Management Social Media Marketing 129

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Their CMO owns marketing, sales and support.

Customer 109

Customer Transform Logistics Finance 109

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 102

Management Key Performance Indicator Marketers Marketing 102

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 103

Transform Influencer Marketing Thought Leadership Marketers 103

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 145

Management Copywriting SEO Communications 145

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 141

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Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. For example, is your DAM ready for AI? Get MarTech! In your inbox.

Management 123

Management Transform User-Generated Brand Management 123

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul. How quickly? Was the prospect qualified?

Transform 52

Transform Management Branding CRM 52

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 107

Whitepaper Key Performance Indicator Thought Leadership User-Generated 107

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Brand strategy The thing you should probably nail before firing up a PowerPoint deck titled “Q3 TikTok Plan.”

Branding 95

Branding PR CMO Brand Management 95

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 134

Management Shipping Health eCommerce 134

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. His two-pizza teams consist of product managers, designers, tech leads, and engineers. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing.

Brand Management 96

Brand Management Video Marketing Product Management 96

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. they are not fully built to manage Sales or Service Hub objects across different businesses.

Branding 98

Branding Manufacturing Management Retail 98

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Management 128

Management CRM Analytics Customer 128

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. However, the costs can multiply when scaling up.

Price 85

Price Non-Profit Analytics User-Generated 85

ConsumerTalk

JANUARY 9, 2024

Brand manager survey reveals what consumer packaged goods brands most value in an agency partnership

Brand Management 59

Brand Management Management Branding Marketers 59

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Management 108

Management Transform Whitepaper Retail 108

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Price 110

Price Management Brand Management Communications 110

Neil Patel

SEPTEMBER 27, 2020

Is reputation management important? With reputation management, businesses can increase their revenue consistently over time. Reputation management has changed; the industry has grown into a large and sophisticated service. Review management requires a consistent amount of work. Most businesses need help, though.

Management 115

Management Advertising Advertisers Brand Management 115

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on.

SEO 98

SEO PR User-Generated Education 98

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Table of Contents What is reputation management software?

Management 124

Management Analytics User-Generated Communications 124

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. So how can you help your buyers see your company as a single, unified brand? And how can you market multiple products without diluting your message, or overwhelming your audeince?

Product 134

Product Branding Thought Leadership Energy 134

Digital Marketer

DECEMBER 21, 2023

Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. I constantly see social media marketers saying they don’t “get” Reddit. Is there anything in the beta stage?

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). Get the daily newsletter search marketers rely on. I believe digital authority management is the answer.

Management 96

Management PR User-Generated SEO 96

Hubspot Marketing

JULY 14, 2020

This rollout has become one of my favorite integrated marketing campaigns of 2020. And in this post, we're going to go over other integrated marketing examples that were extremely effective for them. And in this post, we're going to go over other integrated marketing examples that were extremely effective for them. Image Source.

Marketers 145

Marketers Marketing Education User-Generated 145

Adobe Experience Cloud Blog

JULY 16, 2014

Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?) Content marketing, of course! Content Marketing Association.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketers 141

Marketers Marketing Manufacturing Market Trends 141

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. The plan has features that allow individuals to manage only one social set, including Instagram, Facebook, X, Pinterest, TikTok, LinkedIn, and YouTube profiles. Verified Management User That it is no longer 30 posts a month. Many users cite Later as expensive.

Price 75

Price Non-Profit Analytics User-Generated 75

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 But be careful. Clear data.

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketers 116

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 135

Price User-Generated Copywriting Marketers 135