Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

DECEMBER 9, 2010

And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help!

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

JUNE 29, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 94

Telemarketing Inbound Marketing Customer loyalty Whitepaper 94

Marketing Insider Group

JUNE 22, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Adobe Experience Cloud Blog

AUGUST 4, 2016

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Marketing Insider Group

AUGUST 24, 2010

Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? Social Media And Your Personal Brand 8 Essential Social Media Resources Finding The Time To Tweet or Blog? Share your thoughts, post a comment.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

AUGUST 17, 2010

Innovation needs to become a core value of your company and built in to your corporate DNA supported by senior management with real incentive programs. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 83

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 83

Marketing Insider Group

DECEMBER 21, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Dig deeper: Driving marketing at scale: People, processes, platforms and programs The renaissance marketer: How generalists shape success Enter the generalist.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Marketing Insider Group

NOVEMBER 18, 2010

Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

DECEMBER 14, 2010

But if it is done right, this approach can mean better results and accolades for you and your management team. Building a business case is hard because it starts by questioning the conventional wisdom. It can mean challenging those above you. Higher risk – - higher reward. I don’t even believe there are risks.

Telemarketing 94

Telemarketing Customer loyalty Inbound Marketing B2C 94

Marketing Insider Group

MAY 18, 2010

Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Marketing Insider Group

DECEMBER 7, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

JUNE 3, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Content Marketing 92

Content Marketing Telemarketing Inbound Marketing Customer loyalty 92

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

MAY 17, 2010

Make employee satisfaction part of every managers objectives and a determining factor in their bonus payments and reviews. Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. One more tip for managers: get a candy jar!

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms. So…Demand Generation cannot stop at the sale.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

JUNE 24, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 69

Telemarketing B2C Inbound Marketing Customer loyalty 69

Marketing Insider Group

JULY 13, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

AUGUST 3, 2010

Share: Read more from Social Media B2B Marketing , Content Marketing , Inbound Marketing , Search Engine Marketing , Search Marketing , SEO , Social Media , Strategy 1 Comment Post a comment Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply.

Telemarketing 75

Telemarketing B2C Inbound Marketing Customer loyalty 75

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Related Posts: Need to Drive Leads?

Inbound Marketing 78

Inbound Marketing Telemarketing Transform Customer loyalty 78

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Related Posts: Need to Drive Leads?

Inbound Marketing 78

Inbound Marketing Telemarketing Transform Customer loyalty 78

Marketing Insider Group

MAY 17, 2010

Make employee satisfaction part of every managers objectives and a determining factor in their bonus payments and reviews. Managers need to create action plans. Demonstrate accountability for improvement by changing manager’s compensation plans. One more tip for managers: get a candy jar!

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

AUGUST 19, 2010

Can you take a risk with your manager by asking to take on more? Have you reached out to someone you don’t typically work with just to make a new connection? Is there a specific fear you have recently tried to overcome? Ultimately, I think it comes down to assessing whether you have reached your goals.

Telemarketing 78

Telemarketing Customer loyalty Inbound Marketing B2C 78

Marketing Insider Group

JUNE 18, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 68

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 68

Marketing Insider Group

JUNE 11, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 69

Telemarketing Customer loyalty Inbound Marketing B2C 69

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 67

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 67

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

JULY 27, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them. hot lead management. We discussed the great lead quality vs. lead quantity debate.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Marketing Insider Group

NOVEMBER 30, 2010

While I enjoy hearing these pundits speak, every year I really look forward to the straight facts on Internet Trends delivered in rapid fire order by Mary Meeker, the Managing Director from Morgan Stanley.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

JUNE 7, 2010

How do you manage the personal brands of executives? This is an area of opportunity for B2B companies and needs to be managed very carefully. This point needs to be made clear to the business leaders at all layers across the organization. And the cost of not acting must be made plain.

Telemarketing 86

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 86