Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 144

Management Copywriting SEO Communications 144

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Product marketing offers a perfect example.

Management 145

Management PR User-Generated Advertisers 145

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

Neil Patel

JANUARY 4, 2021

However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. If you click “Browse Shops,” you’ll see a listing of brands you already follow who have shops on Instagram. That’s possible with Instagram shopping.

Product 145

Product Promotion Shoppers Target Market 145

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 105

Management Key Performance Indicator Marketing Marketers 105

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 115

Management Shipping Health eCommerce 115

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Management 112

Management CRM Analytics Customer 112

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Capabilities of digital asset management platforms. One area of differentiation involves the varying abilities to manage a variety of file formats.

Management 116

Management Transform Whitepaper Retail 116

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production.

Management 98

Management Advertising Advertisers Transform 98

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Table of Contents What is reputation management software? What are your customer’s opinions about your product?

Management 112

Management Analytics User-Generated Branding 112

Digital Marketer

DECEMBER 21, 2023

Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to. This ties into increasing brand reputation as well.

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). This is the only way to create the necessary co-occurrences of product or company plus topic/product group.

Management 96

Management PR User-Generated SEO 96

Martech

MAY 23, 2024

Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Each department uses an array of tools, creating complexity for admins managing control and access across an organization,” Canva’s head of product Rob Kawalsky told MarTech.

User-Generated 126

User-Generated Finance Brand Management Management 126

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Everything is part of a complex management process that does not bring immediate results — it produces lasting results. Do you want to know more about branding and how to work it so that your company is not just another one in the market? What is a brand?

Management 72

Management Branding Transform Communications 72

Adobe Experience Cloud Blog

JANUARY 28, 2014

Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity. Goal : Understand how customers use your products. CUSTOMER MANAGEMENT. MARKETING AUTOMATION. Did You Know?

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.

Management 131

Management Brand Management CRM Promotion 131

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. 💡 Check out our list of 15 communities to connect with other creators and find brand partnerships.

Influencer Marketing 117

Influencer Marketing Branding Affiliate Marketing Fashion 117

Buffer Marketing

APRIL 4, 2023

We build products specifically for creators, and many of us working here at Buffer are creators. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. She shares how it has helped not only manage but expand her online presence.

Brand Management 126

Brand Management Management Price Branding 126

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. That’s because people don’t buy products, they buy brands. Blog content.

PR 145

PR Communications Inbound Marketing Management 145

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. For example, on the Senior Exec persona , you’ll find six additional prompts ranging from time management to thinking, leadership, and more.

Transform 119

Transform CMO User-Generated Management 119

Hubspot Marketing

JULY 6, 2021

In this post, let's review what brand salience is, how you can increase your brand visibility, and how to measure it. If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. These brands have high brand salience.

Branding 145

Branding Communications Promotion Brand Management 145

Hubspot Marketing

AUGUST 19, 2024

I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before.

Brand Management 92

Brand Management Video Marketing Product Management 92

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Management. Psychology. Journalism.

PR 140

PR Marketing Marketers Non-Profit 140

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 133

Branding Customer Key Performance Indicator Fashion 133

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. These brands are known, loved, and chosen out of a long lineup of options. Branding gives your business an identity beyond its product or service. Brand identity.

Branding 145

Branding Shoppers Entertainment Advertising 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Search Engine Land

JANUARY 24, 2024

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Updates to Rights Manager. Intellectual property reporting center (new). Meta For Business Web Resources.

Branding 93

Branding Brand Management Management Search Marketers 93

Hubspot Marketing

APRIL 12, 2019

The following quotes provide new ways for you and your team members to approach the creation, publication, and distribution of your content and ideas — no matter the products or services your company produces and sells. Content Marketing Manager, Glint Inc. Marketing Manager of Podcasts, HubSpot. “If Content Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Digital Marketing 145

Martech

SEPTEMBER 16, 2021

In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace , we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. Complexity/value continuum for Digital Asset Management. Source: RSG. DAM as a marketing tech service.

Management 122

Management Analytics Brand Management Customer 122

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 116

CRM Digital Marketing Management User-Generated 116

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent).

CMO 130

CMO Finance Marketing Marketers 130

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. Lay the foundation: Brand positioning. How does our product make their jobs easier?

Branding 137

Branding Transform Education Product 137

Hootsuite

JANUARY 10, 2024

Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. Hootsuite Managing social media = 25 jobs. a month Who it’s best for: Designers, small business owners, social media managers, students 8. It’s seriously easy.

Price 114

Price User-Generated Copywriting Marketing 114