Neil Patel

APRIL 29, 2021

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ).

SEO 145

SEO PR Management Brand Management 145

Sprout Social

MAY 6, 2025

The best brand monitoring software for social media managers The best brand monitoring tools do more than track mentionsthey tell you how people feel about you and provide valuable insights aligned with your teams workflow and objectives. Media monitoring: Tracks brand mentions across social, web and traditional media outlets.

Branding 99

Branding Health Transform Analytics 99

Search Engine Land

FEBRUARY 7, 2024

Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. This makes image optimization a must in your SEO strategy. Local SEO : Using region-specific keywords and phrases. See terms.

Product 125

Product SEO Copywriting eCommerce 125

Neil Patel

SEPTEMBER 27, 2020

Is reputation management important? With reputation management, businesses can increase their revenue consistently over time. Reputation management has changed; the industry has grown into a large and sophisticated service. Review management requires a consistent amount of work. Most businesses need help, though.

Management 115

Management Advertisers Advertising Brand Management 115

Search Engine Land

JULY 3, 2023

This recent evolution in SEO requires new tasks, skills and roles. This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). I believe digital authority management is the answer.

Management 96

Management PR User-Generated SEO 96

Sprout Social

SEPTEMBER 1, 2021

Understanding the answers to these questions will help you identify opportunities to improve and set your brand apart. Brand management. Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. SEO share of voice. How to measure share of voice.

PR 145

PR SEO Analytics Shipping 145

SocialPilot

FEBRUARY 18, 2025

What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media? Centralized Dashboard: Manage all your review platforms in one place. Cost-Effective Review Management: Affordability is a major advantage of review generation tools.

User-Generated 76

User-Generated Price Non-Profit CRM 76

Businesses Grow

MARCH 10, 2025

How about brand community? There are lots of marketing options beyond Facebook ads and SEO but we’ve stayed in the familiar marketing trenches. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. My guess is: ZERO. How about experiential marketing? Also, probably zero.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Digital Marketer

DECEMBER 21, 2023

Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.

Management 95

Management Branding Social Media Marketing Place 95

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Hootsuite Managing social media = 25 jobs. a month Who it’s best for: Designers, small business owners, social media managers, students 8.

Price 134

Price User-Generated Copywriting Marketing 134

Adobe Experience Cloud Blog

JULY 16, 2014

Why We Like It: Awesome resources for brand managers and B2B content marketers alike. Areas of Expertise : Social, mobile, branding. Areas of Expertise : SEO, inbound. Why We Like It: Moz knows better than anyone that SEO and content marketing are best friends — the inseparable kind. Heidi Cohen.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketing 116

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. In addition to building brand awareness and reputation, digital PR also helps to boost SEO by building links.

PR 142

PR Whitepaper Content Marketing Marketing 142

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 118

CRM Digital Marketing Management User-Generated 118

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. What Does a Public Relations Manager Do? Thinking of becoming a PR manager?

PR 145

PR Communications Inbound Marketing Management 145

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. Strategizing for better communication in 2022.

Communications 124

Communications PR Gen Z Analytics 124

Calvyn Lee Blog

DECEMBER 3, 2023

From an SEO perspective, it also gave us loads of domain authority websites to reference and link back to, boosting rankings. Check out this hybrid work policy guide we created for an office management software client during the pandemic. But they stopped focusing on B2B SEO, and competitors caught up displacing them.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Rock Content

APRIL 18, 2023

It helps global brands build stronger, more attractive brand identities. Website localization offers some serious SEO benefits, as it’s often easier to compete in languages other than English. Hiring SEO specialists who understand how this should be handled will increase your chance of succeeding.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Neil Patel

SEPTEMBER 24, 2020

If you’re in this position, it’s probably best to outsource your AdWords management. AdVenture Media Group – Best for Enterprise AdWords Management. They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients. They’re a three-time Inc.

eCommerce 97

eCommerce Advertising Advertisers Health 97

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Search Engine Land

JULY 14, 2023

A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” Why are brand SERPs important? Google’s summary of your brand will typically be positive.

Branding 89

Branding User-Generated SEO Entertainment 89

Scoop.it!

JUNE 23, 2022

A content strategy is the planning, creation, delivery, and management of online content. Consider factors like: The kind of content they write and the topics they write about Which communication channels they use Which strategies give them the best results How people react to their content Any local brands or celebrities they partner with.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. Key features: Create branded links . Auto-branded links. Manage links. Manage campaign links . Now, when you’re composing a message that includes a URL, click Shorten Links to add your branded Bitly link.

User-Generated 118

User-Generated Analytics Management Branding 118

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. I agree with the importance of SEO and happy that it made this list! It all starts with SEO and not only does it make the list but really acts as the foundation for all the rest. Good stuff!

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. While it sounds easy to find writers, it can be difficult for content managers to narrow the search for a competent writer. million writers to choose from.

Place 95

Place Whitepaper Finance eBook 95

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Brand owners and marketing managers can use the platform to connect with top-tier writers and content creators with all sorts of experience and backgrounds and build dedicated teams of professionals to work with repeatedly.

Copywriting 98

Copywriting Price Analytics Communications 98

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update. by Chris Liversidge.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Rock Content

NOVEMBER 6, 2023

It takes research, SEO strategizing, and lots of time. That is a time that most marketing professionals and brand managers can use in other ways. For example, you might tell it to give you ten content ideas for blog posts on the theme of SEO marketing. Ideas generation doesn’t exist in a vacuum.

SEO 93

SEO Brand Management Branding Content Marketing 93

Marketing Insider Group

JUNE 29, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

SEPTEMBER 9, 2010

Share: Read more from Social Media B2B Marketing , Brand Management , Social Media 4 Comments Post a comment Sharetivity Sep 10 2010 Social Media is definitely a hot topic and sooo many companies are following the trend. There is so much noise out there and figuring out tips really work.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

DECEMBER 21, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

DECEMBER 14, 2010

But if it is done right, this approach can mean better results and accolades for you and your management team. Building a business case is hard because it starts by questioning the conventional wisdom. It can mean challenging those above you. Higher risk – - higher reward. I don’t even believe there are risks.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

MAY 18, 2010

Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

DECEMBER 15, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81