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Story-driven marketing campaigns: Best of the MarTechBot

Martech

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

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How Wistia earned absurd growth with two-pizza teams

Hubspot Marketing

Today, that company is a $67k video marketing platform. His two-pizza teams consist of product managers, designers, tech leads, and engineers. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing.

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10 Blogs to Bookmark: Content Marketing Edition

Adobe Experience Cloud Blog

Areas of Expertise : Publishing, content marketing. Why We Like It: The blog of this UK-based organization is packed with valuable (you guessed it) content, on subjects ranging from video marketing to mobile to print. Check it Out: Content Marketing Association. Content Marketing Institute. =. Copyblogger.

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Why video is key to building brand identity and engagement

Search Engine Land

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.

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Reverse Video Search: Why and How to Do It? A Guide for Digital-World Professionals

Rock Content

Not leveraging video can leave your brand behind. Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy. What is Reverse Video Search and How Does It Work?

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

For example, Sprout Social offers an all-in-one social media management platform. This blog post is a prime example of both brand building and positioning in action for Sprout. This speaks to the value of a social media management solution like Sprout. The campaign below showed social media managers and users some love.

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Overcoming B2B Marketing Challenges with Content Marketing

Calvyn Lee Blog

Check out this hybrid work policy guide we created for an office management software client during the pandemic. Even a quick review reveals at least three core groups – those reacting to a current attack, organizations interested in advisory, and companies seeking managed detection/response. Think again!