Martech

MARCH 15, 2022

So, I have been fortunate enough to work with some of the biggest brand managers out there. In total, I have $25 billion in media spending behind my life’s work, so I want to share what I’ve learned from my “traditional” days of branding as well as now in the current age of branding. Target market research.

Branding 145

Branding Transform Customer Acquisition Customer 145

Rock Content

FEBRUARY 12, 2024

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

Duct Tape Marketing

MAY 16, 2014

The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Easier said than done, though.

Outbound Marketing 78

Outbound Marketing Marketers Marketing CMO 78

Marketing Insider Group

MAY 18, 2010

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? But don’t overcomplicate things.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Hootsuite

JANUARY 10, 2024

Price: Price on request Who it’s best for: Small businesses, agencies AI tools for market research 23. Who it’s best for: Digital strategists, brand managers 24. Brand 24 Brand24’s AI social media monitoring tool allows brands to stay on top of real-time feedback, both positive and negative.

Price 125

Price User-Generated Copywriting Marketers 125

Sprout Social

JUNE 20, 2023

Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself. Looking for more insight into brand management? Read more about five ways to bring your brand persona to life on social media.

Branding 128

Branding B2C Thought Leadership Promotion 128

Sprout Social

DECEMBER 5, 2023

This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. Birdeye This AI-powered platform helps brands manage their online reputation effortlessly and build great customer relationships.

Management 123

Management Analytics User-Generated Branding 123

Hubspot Marketing

JANUARY 7, 2024

consumers from Salsify , 46% of shoppers will pay more for a brand they trust. This consumer behavior has paved the way for roles in brand management and public relations. Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. According to a 2022 survey of U.S.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Rock Content

APRIL 22, 2023

Adding sponsored content to a digital marketing strategy carries many benefits for a brand manager or business owner. Improved reach It enables brands to leverage the established following of an influencer or publisher to reach new demographics. What Are the Benefits of Sponsored Content? Here’s a closer look at how.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Exposure Ninja

AUGUST 21, 2023

Other Useful Certifications Being a good marketer isn’t just about understanding marketing. You may want to focus on project management or leadership and get certified in those areas.

Digital Marketing 52

Digital Marketing Marketers Marketing CRM 52

Hubspot Marketing

JUNE 6, 2023

An experiential marketer's role is similar to a brand ambassador, event planner, or brand manager, and typically involves the following duties: Brainstorm innovative experiential marketing campaigns to increase brand awareness, interact with the public, and create positive brand perception Perform market research to understand what types of experiential (..)

User-Generated 145

User-Generated Marketers Marketing Branding 145

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). To create your integrated market research process, you must first define the goals you want to support.

Market Research 118

Market Research Transform User-Generated Marketers 118