Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing 105

Product Marketing Product Management Marketing 105

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. So, I have been fortunate enough to work with some of the biggest brand managers out there. The question of brand management versus brand building.

Branding 145

Branding Transform Customer Acquisition Customer 145

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126