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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself. This speaks to the value of a social media management solution like Sprout. Looking for more insight into brand management?

Branding 128
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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

The primary purpose is to experience a brand in a tangible, offline way, but you'll still want an online dialogue around it. These campaigns can take an integrated approach.