Duct Tape Marketing

JULY 20, 2016

Basically, I’m talking about what marketing have long referred to as market segmentation, but it’s taken on new, important dimensions of late as much of the buyer’s journey is now controlled by the actual buyer. ” Audience Audit provides custom segmentation solutions for smart agencies and their clients.

Market Research 53

Market Research Market Segmentation Brand Management Communications 53

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80