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But with all the talk about this newtechnology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles.
There was lots to cover, from content generation in the era of AI to brandmanagement to retail and shoppable ads and developing strategies for a streaming future. And the first week of January, it opened its platform to an API that Albertsons Media Collective built for measuring marketingmix modeling efforts.
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