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Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketingmix. We have to become social marketers, sales people and customer service reps. The bottom line: the question is no longer “Should we?”
And I have already described how organizations need to integrate social media engagement into the marketingmix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. Now I still think we will always need channel managers like we do today with.com, email, etc.
And I have already described how organizations need to integrate social media engagement into the marketingmix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. Now I still think we will always need channel managers like we do today with.com, email, etc.
. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Blogs help deliver information from the company to the consumer. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!
More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. As the former VP Marketing at Unbounce , Georgiana is serious about awesome marketing. Recommended reading : Email marketing: 5 tactics to generate and nurture more leads 9.
In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.
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