Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 109

Branding Key Performance Indicator Customer Journey Marketing Mix 109

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertisers Advertising Communications 98

Marketing Insider Group

JUNE 3, 2010

Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. From numbers 4-6, I would add: Create, Optimize, Promote. Wash, Rinse, Repeat.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Adobe Experience Cloud Blog

AUGUST 4, 2016

Whether or not that’s your brand depends on the quality of your content. Moreover, brand managers and product marketers depend on continuing information streams. After all, content marketing is the principal method for connecting with buyers to reinforce brand messages and build awareness in the digital age.

Content Marketing 98

Content Marketing Thought Leadership Outbound Marketing Entertainment 98

Martech

AUGUST 14, 2023

While specialization is foundational in marketing, its domains have expanded significantly, Alex Beal, CMO at Wipro FullStride Cloud, observes. With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 73

Telemarketing B2C Inbound Marketing Customer loyalty 73