article thumbnail

How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

article thumbnail

Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). For this prompt, try selecting the Brand Manager persona.

Branding 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Pro tip: Use HubSpot’s marketing plan template to lay the foundation for your holistic marketing approach.

CMO 118
article thumbnail

Whatever Happened To The Business Case

Marketing Insider Group

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

article thumbnail

Why we care about marketing management

Martech

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. This process may take time, including learning brand awareness techniques, increasing conversions, and expanding your business reach.

article thumbnail

Social Media and The Brand

Marketing Insider Group

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. In the FastCompany Expert Blog post “How to Measure Brand Value: Likes, Followers, Influencers, Views?

article thumbnail

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)