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It’s that time of year for creating your marketingplan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketingplanning tool called MarkPlan and recently held a series of workshops on marketingplanning.
And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Too often, budgets and marketingplans are simply based on last year (minus some standard percent).
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment SearchMarketing Social Media Strategy August 5, 2010 Subscribe Holy Cow!
Brands are valuable assets that companies create, nurture and maintain with great care, right? While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketingplans.
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So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?
When you accept that social media is more than “just another marketing channel” you can begin to see what you get when you combine “interruption” and “distraction.” Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
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Share: Read more from Content Marketing B2B Marketing , Content Marketing , Email Marketing , Inbound Marketing , Lead Qualification , Marketing Innovation , Online Demand Generation , Search Engine Marketing , SearchMarketing , SEO 3 Comments Post a comment Brian Jul 27 2010 Michael, I really enjoyed this post.
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Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy. Let’s explore what you can do with a reverse video search and how to use this technique as part of your marketingplan.
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Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.
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