Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications 121

Communications PR Gen Z Analytics 121

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketing 116

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). Get the daily newsletter search marketers rely on. I believe digital authority management is the answer.

Management 96

Management PR User-Generated SEO 96

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer 111

Customer CMO Customer Journey Marketing 111

Neil Patel

APRIL 29, 2021

For marketers , entity-based SEO offers more concrete discoverability. Ensuring your brand is a concrete entity could help you include a large number of keywords that may not have been previously available. Managing your reputation is also increasingly important, as your reputation may factor into entity creation. Conclusion.

SEO 145

SEO PR Management Brand Management 145

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Integrate digital and print.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Integrate digital and print.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Hubspot Marketing

JUNE 28, 2023

Best for: Data analysts, business analysts, and marketing professionals. Project Management Proficiency in project management software such as Asana, Trello, and Jira can effectively showcase your ability to manage tasks, timelines, and resources. Best for: Graphic designers, web designers, and marketing professionals.

CRM 117

CRM Digital Marketing Management User-Generated 117

Sprout Social

JULY 17, 2023

“If significant stakeholders in social sit on other teams, which is often the case at enterprise companies, it’s essential to centralize your social media strategy,” says Kate Winick, former Senior Director of Social Media and Brand Marketing at Peloton. Winick explains, “Consider a B2C brand managing their LinkedIn account.

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Exposure Ninja

AUGUST 21, 2023

Marketing certifications are essential proof that you have marketing knowledge. You don’t need certifications to get a job in marketing, but they can help. Are Marketing Certifications Worth It? There’s much discussion about whether marketing certifications are “worth it”.

Digital Marketing 52

Digital Marketing Marketing Marketers CRM 52

Hubspot Marketing

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

PR 143

PR Non-Profit Marketing Marketers 143

Search Engine Land

JULY 17, 2024

Effective crisis communication strategies include being prepared for online reputation management, aggressively addressing negative content and replacing it with positive information. Dig deeper: A 3-phased approach to proactive online reputation management Get the daily newsletter search marketers rely on.

Branding 79

Branding PR Food Gen Z 79

Unbounce

JUNE 8, 2024

/ Lead generation Webinar marketing guide: How to boost leads and revenue with webinars By Banafshe Salehi and Georgiana Laudi. TABLE OF CONTENTS What is webinar marketing? More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. What is webinar marketing?

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?" Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Marketing Insider Group

JANUARY 27, 2014

60-70% of B2B marketing content goes unused. ~ Sirius Decision. We’ve heard a lot of talk about how brands need to act like publishers. We’ve seen major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. Coke is not a B2B Marketer.

PR 111

PR Promotion Traditional Marketing Advertisers 111

Marketing Insider Group

JUNE 5, 2024

This way of doing things creates an inconsistent customer experience for most buyers and disconnects them from the brand and its message. The blog also defines a massive change in the role of the brand manager to become one of a “social officer, facilitating as many moments of authentic interaction with consumers each day as possible.”

PR 92

PR Management Brand Management Branding 92

Search Engine Land

JULY 2, 2024

From what I can see, after the Google March 2024 core update , many affiliate sites that don’t have any significant brand search lost traffic. However, many marketers seem to believe that the large authority sites are outranking them and that small “independent” sites can’t compete. What is Digital PR for SEO?

PR 104

PR SEO Shoppers Brand Management 104

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81