Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Marketing 76

Marketing Marketers Traditional Marketing Copywriting 76

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. But this is not the great race.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Rock Content

MARCH 25, 2020

Trends are actually very useful in guiding, planning and strategizing in disciplines such as Digital Marketing. That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Sales trend in Digital Marketing. Sales are often one of the biggest concerns of the marketing department.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet?

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Marketing Mix 85

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Integrate digital and print.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Integrate digital and print.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Digital Marketer

DECEMBER 21, 2023

Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. I constantly see social media marketers saying they don’t “get” Reddit. Stop ignoring Reddit as a marketing tool but approach it with care.

Management 95

Management Branding Social Media Marketing Place 95

Duct Tape Marketing

JANUARY 9, 2024

This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction.

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Here are ten must-have capabilities real estate marketers look for in a social media tool. How vintage.

Real Estate 93

Real Estate Price Social Media Marketing Analytics 93

Hubspot Marketing

DECEMBER 27, 2024

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing. (Oh, But marketing thrives on standing out, which demands taking chances.

Fashion 89

Fashion Marketing Marketers Entertainment 89

Marketing Insider Group

JANUARY 27, 2014

60-70% of B2B marketing content goes unused. ~ Sirius Decision. We’ve heard a lot of talk about how brands need to act like publishers. We’ve seen major advertisers talk about how their advertising is evolving into something more closely resembling content marketing. Coke is not a B2B Marketer.

PR 111

PR Promotion Traditional Marketing Advertising 111

Martech

JULY 8, 2024

As a marketer, you are. At the same time, every individual has preferences based on price, brand and more. As a marketer, you must cater to their individual needs – just like a flight attendant. As a marketer, you are, in essence, an air traffic controller, pilot and flight attendant. Until now, it was impossible.

Customer Journey 115

Customer Journey Customer Copywriting Analytics 115

Search Engine Land

JULY 8, 2024

As a marketer, you are. At the same time, every individual has preferences based on price, brand and more. As a marketer, you must cater to their individual needs – just like a flight attendant. As a marketer, you are, in essence, an air traffic controller, pilot and flight attendant. Until now, it was impossible.

Customer Journey 80

Customer Journey Customer Copywriting Analytics 80

Use Insider

NOVEMBER 29, 2024

The marketing industry moves fast. So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?

Millennials 52

Millennials Marketing Marketers Customer loyalty 52