Remove Brand Management Remove New Markets Remove Thought Leadership
article thumbnail

The 10 biggest marketing challenges have nothing to do with AI

Businesses Grow

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thought leadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.

Transform 103
article thumbnail

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes. What today's new marketing technology tools enable you to do is truly awesome and they bring a level of capability never before seen in the B2B space.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. To be fair, the importance of differentiation is not a new idea. It is arguably the basis upon which modern brand management was founded. Don’t fear extending your brand into new markets and industries.

Branding 134
article thumbnail

Webinar marketing guide: How to boost leads and revenue with webinars

Unbounce

More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. As the former VP Marketing at Unbounce , Georgiana is serious about awesome marketing. Displaying thought leadership Be the expert everyone looks up to.