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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Brand Manage Camp. SiriusDecisions Summit. May 3 -6, Austin, TX.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles. Whoa – quite a mouthful!

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

It’s hard to demonstrate the brand’s equity or value to sales unless your brand is global and highly recognized by the mass population. Partner marketing is when two or more brands collaborate on promotional efforts. In the tech industry partner marketing is a key channel for driving demand for new technologies.

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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies. Proven YouTube lead generation tactics New SEO and AI strategies Must-have marketing tools Are physical events still worth it?

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.

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