Martech

AUGUST 8, 2024

It personalizes website content to highlight outfits that match the customer’s style and suggests new arrivals from favorite brands. AI enabling the Position-Less Marketer By streamlining, automating and elevating so many marketing tasks, AI has paved the way for Position-less Marketers.

Shoppers 113

Shoppers Shipping Retail Communications 113

Hubspot Marketing

NOVEMBER 15, 2024

The uniform brand presence a la Apple can help you generate more revenue. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Sales and marketing develop a deck together while sales and ramping up their efforts. How do you get started?

CMO 127

CMO Traditional Marketing Communications Marketing 127

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In In fact, one of the people she looks to for inspiration is previous marketing master Greg Fass of Liquid Death.) Where can you stand out?

Fashion 91

Fashion Marketing Marketers Entertainment 91

Hubspot Marketing

APRIL 28, 2020

What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.".

Management 145

Management Copywriting SEO Communications 145

Sprout Social

MAY 9, 2023

This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. Data analysis for customer insights AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions.

Marketing 139

Marketing Marketers Manufacturing Market Trends 139

Customers.ai

DECEMBER 4, 2024

It’s designed for enterprise-level personalization. Large ecommerce brands managing complex data and multiple customer touchpoints. Pro tip: Use Adobe’s real-time personalization feature to dynamically adapt campaigns based on live customer behavior. Who is it perfect for? Who is it perfect for?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Search Engine Land

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Traditional Marketing 81

Traditional Marketing Copywriting Marketing Marketers 81