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Brand safety is BS (until it’s not)

Martech

For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern.

Branding 100
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

PR 145
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. The uniform brand presence a la Apple can help you generate more revenue. Direct sales conversations and promotions.

CMO 120
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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot Marketing

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

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Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

An E-E-A-T evaluation takes place primarily on a meta level for the website, source entity, or content creator. This process takes place as part of natural language understanding. However, those responsible for brands rarely concern themselves with the effects of their efforts on generating algorithmically measurable signals.

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Why Entity-Based SEO is a New Way of Thinking About Optimization

Neil Patel

Entities can be people, places, products, companies, or abstract concepts. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique identity for your brand. Consider Your Use of Interface Management Tools.

SEO 145
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products. Get Started All your social media analytics in one place.