Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 144

PR Non-Profit Marketers Marketing 144

Search Engine Land

JULY 3, 2023

Future product or solution searches could look like this: Aim for your products and solutions to be included in topically relevant AI-generated responses by leveraging relevant sources selected as training data for LLMs. This is the only way to create the necessary co-occurrences of product or company plus topic/product group.

Management 96

Management PR User-Generated SEO 96

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Neil Patel

APRIL 29, 2021

Entities can be people, places, products, companies, or abstract concepts. In e-commerce , entity-based SEO can connect your products under a single entity. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique identity for your brand.

SEO 145

SEO PR Management Brand Management 145

Marketing Insider Group

JANUARY 27, 2014

Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. This is not just headline bait.

PR 111

PR Promotion Traditional Marketing Advertisers 111

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Marketing Insider Group

JUNE 5, 2024

Many businesses don’t use them for product promotion because they have e-commerce sites to fill that void, but these websites remain useful tools. Corporations use their official websites to shape their online presence according to their brand values and identity.

PR 93

PR Management Brand Management Branding 93

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. Best For: Digital marketers, social media managers, and PR professionals. Best for: UX/UI designers, web designers, and product managers.

CRM 118

CRM Digital Marketing Management User-Generated 118

Neil Patel

JUNE 3, 2021

Ryan Schneider, Chief Brand Manager at Insomniac Games, says this: [A] lot of leg work goes into finding the right influencer…If I were a PR person, and I was trying to find the right reporter at The Wall Street Journal, I could do that … probably within one Google search or two mouse clicks.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Marketing Insider Group

JANUARY 6, 2020

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Brand Manage Camp. September 15 – 16, Las Vegas, NV. Dreamforce.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Marketing Insider Group

NOVEMBER 16, 2019

If you think marketing is all about convincing people about how great your business or products are, you’re on the wrong track. I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. What makes them tick? What do they want?

Customer 111

Customer CMO Marketers Customer Journey 111

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. Now I still think we will always need channel managers like we do today with.com, email, etc. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. Now I still think we will always need channel managers like we do today with.com, email, etc. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Sprout Social

JULY 17, 2023

A social media center of excellence model can unlock the full power of social—including increasing brand awareness, supporting recruitment efforts, refining product development and driving revenue growth. “If It can include representatives from teams such as social, PR, employer brand, HR, R&D and more.

Key Performance Indicator 97

Key Performance Indicator CRM PR B2C 97

Marketing Insider Group

OCTOBER 16, 2021

If you think marketing is all about convincing people about how great your business or products are, you’re on the wrong track. I see marketing as a conversation between a customer who has a problem that needs solving, and a business that can provide a product or service to meet that need. What makes them tick? What do they want?

Customer 81

Customer CMO Non-Profit Customer Journey 81

Unbounce

JUNE 8, 2024

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. They’re a perfect fit for product-based businesses.

Marketers 98

Marketers Marketing Promotion Thought Leadership 98

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Search Engine Land

JULY 2, 2024

The problem is that smaller sites are not driving brand search. It’s important to note that brand search is just how your audience will search out your website or offering after engaging with messaging about your product, service or ideas on another platform (e.g., What is Digital PR for SEO? press or social).

PR 104

PR SEO Shoppers Brand Management 104

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81