Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Hubspot Marketing

AUGUST 19, 2024

I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before.

Brand Management 104

Brand Management Video Marketing Product Management 104

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” The uniform brand presence a la Apple can help you generate more revenue.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Complex, isn’t it?

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster the dream would be like the next Mission Impossible. What would Malrts mascot be, and why?

Transform 106

Transform Marketers Marketing CMO 106

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool.

Influencer Marketing 112

Influencer Marketing Branding Affiliate Marketing Fashion 112

Hubspot Marketing

AUGUST 12, 2024

million people and tastes like burning rubber, I talked to Anna Sokratov , brand manager at Jeppson’s Malört at CH Distillery in Chicago. Throughout its history, Malört has not been shy about using different descriptions of its product, which include such gems as “Malört: Kick your mouth in the balls.”

Marketers 107

Marketers Marketing Brand Management Branding 107

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98

SEO PR User-Generated Education 98

Lynton Web

DECEMBER 16, 2024

Whether you're a restaurant group with various dining concepts or a franchise operation spanning multiple states, you need a solution that keeps everything running smoothly without sacrificing brand authenticity. While they both solve multi-brand management problems, they take fundamentally different approaches.

Branding 98

Branding Manufacturing Management Retail 98

Sprout Social

SEPTEMBER 26, 2024

Just consider your needs and goals to pick the best one for your brand. Want to increase productivity? An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Hubspot Marketing

DECEMBER 27, 2024

Greg Fass, Liquid Deaths VP of marketing, is proud to work against the mindset that people are just brainless consumers whose sole purpose on Earth is to consume products. And when you think of them as humans, you understand theyll get a piece of copy that isnt straightforward, or jokes other brands are afraid to make. They declined.)

Fashion 89

Fashion Marketers Marketing Entertainment 89

Businesses Grow

MARCH 10, 2025

And to create customers, we must create awareness for our products. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.”

Transform 90

Transform Influencer Marketing Thought Leadership Marketers 90

Search Engine Land

JULY 17, 2024

The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. Several brands have encountered reputation problems due to their products. That was more than a dozen a day. Stay connected with customers.

Branding 79

Branding PR Food Gen Z 79

Adobe Experience Cloud Blog

JANUARY 28, 2014

Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity. Goal : Understand how customers use your products. MARKETING AUTOMATION. Tech Solution: Marketing automation.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Marketing Insider Group

JANUARY 13, 2021

The priority of SEO in brand reputation management is becoming more acknowledged. A new study found that a majority of business executives agree that SEO does impact brand perception. While companies realize the importance of SEO and online brand management, most are unhappy with their portrayal.

Management 145

Management Content Marketing SEO Marketers 145

Customers.ai

DECEMBER 4, 2024

Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Pro tip: Use segmentation to deliver personalized product recommendations based on browsing habits. Large ecommerce brands managing complex data and multiple customer touchpoints. Average rating: 4.5/5

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

SocialPilot

DECEMBER 16, 2024

The plan also provides other important features, such as customizable links to help manage partnerships and collaborations. The plan also supports only 3 social sets , which can be limiting for small businesses that deal with multiple brands or product pages. This may limit accountability across teams.

Price 75

Price Non-Profit Analytics User-Generated 75

Martech

MAY 23, 2024

“Each department uses an array of tools, creating complexity for admins managing control and access across an organization,” Canva’s head of product Rob Kawalsky told MarTech. Brand management. Canva marketing Work Kit. Image: Canva. AI updates. Since launching in October 2023, Canva’s Magic Studio has been used 6.5

User-Generated 116

User-Generated Finance Brand Management Management 116

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding 80

Branding Customer Customer loyalty Brand Management 80

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Then, they connect to it emotionally. They take storytelling to a new level.

Food 140

Food Advertisers Advertising Retail 140

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. Branding is an iterative process and requires getting in touch with the heart of your customers and your business. Branding makes your business memorable. Brand identity.

Branding 145

Branding Shoppers Entertainment Advertising 145

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. Lay the foundation: Brand positioning. How does our product make their jobs easier?

Branding 138

Branding Transform Education Product 138

Hubspot Marketing

JULY 6, 2021

In this post, let's review what brand salience is, how you can increase your brand visibility, and how to measure it. If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. These brands have high brand salience.

Branding 145

Branding Communications Promotion Brand Management 145

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent).

CMO 130

CMO Finance B2C Marketers 130

Buffer Marketing

APRIL 4, 2023

We build products specifically for creators, and many of us working here at Buffer are creators. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. We’re big fans of creators here at Buffer.

Brand Management 121

Brand Management Price Management Branding 121

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 145

Management PR User-Generated Advertising 145

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 108

Branding Key Performance Indicator Customer Journey Marketing Mix 108

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 122

Management Brand Management CRM Promotion 122

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 145

PR Non-Profit Marketers Marketing 145

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 145

Branding Customer Key Performance Indicator Fashion 145

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking.

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Hubspot Marketing

APRIL 12, 2019

The following quotes provide new ways for you and your team members to approach the creation, publication, and distribution of your content and ideas — no matter the products or services your company produces and sells. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content. Content Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Remember that only Ecommerce products can be added to a shop.

Management 125

Management Shipping Health eCommerce 125

Search Engine Land

JULY 3, 2023

Future product or solution searches could look like this: Aim for your products and solutions to be included in topically relevant AI-generated responses by leveraging relevant sources selected as training data for LLMs. This is the only way to create the necessary co-occurrences of product or company plus topic/product group.

Management 96

Management PR User-Generated SEO 96

Marketing Insider Group

AUGUST 11, 2011

The classic B2B company is often sales-driven or product-driven. In a product-driven firm, the engineers are in-charge. But I think the role of Marketing in B2B should be much more than creating product brochures and buying print ads in the magazines the sales folks read. It must include product development and service delivery.

Transform 104

Transform Outbound Marketing Copywriting B2C 104

Search Engine Land

JANUARY 24, 2024

Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager. Meta is adding three new features to help brands manage and protect their copyrighted content at scale.

Branding 93

Branding Brand Management Management Search Marketers 93

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. That’s because people don’t buy products, they buy brands. Blog content.

PR 145

PR Communications Inbound Marketing Management 145