article thumbnail

How the Google-Reddit partnership impacts brand management

Search Engine Land

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Business email address Subscribe Processing.

article thumbnail

Agile SEO: A playbook for online brand management

Search Engine Land

Finding the balance between structure and flexibility is vital to maximizing your SEO and online branding efforts in today’s fast-moving digital world. This makes it crucial for brands to stay agile and adaptable. Dig deeper: How the Google-Reddit partnership impacts brand management

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: January 13

Search Engine Land

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

article thumbnail

Meta rolls out new and updated tools to improve brand safety controls

Search Engine Land

Multiple users logged into the same Business Manager account can access the reporting history for the entire business, making it easier for different departments to share information. Updates to Rights Manager. Meta is adding three new features to help brands manage and protect their copyrighted content at scale.

article thumbnail

MarTechBot update: Personas, image generation and new prompts

Martech

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 119
article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

article thumbnail

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow!